Conscious Scents .
With over 20 year’s experience in the clean beauty industry, a career as a nutritionist, and a passion for fragrance, One Seed founder Liz Cook has set a new bar for modern perfumers. Aiming to clear the fog in a tight-lipped and at times negligent corporate-dominated business, One Seed has carved a new path within the world of fragrance, striving to educate the consumer and encourage true transparency in an industry fraught with misleading labels, suspiciously short ingredient lists, and secret formulas loaded with synthetic ingredients, toxins, and chemicals.
The skin is the largest organ of the human body, and over 60% of products that come into contact with it are absorbed into your bloodstream, having the potential to impact your health and wellbeing. Dating back to 1938, a law has been in place to protect manufacturers, product suppliers, and trade associations that work with fragrances. Ingredients in fragrance are considered 'trade secrets'; the contents not being required to be listed on product labels. This creates a loophole that allows for non-disclosure. With this in mind, One Seed’s range is thoughtfully created with 100% naturally sourced ingredients, with at least 80% of those ingredients being organic and plant-based.
Not only considering the health of the wearer, One Seed also prioritises the environment by utilising materials not commonly associated with cosmetics and perfume brands. Bottled in recyclable European glass bottles with labels made from grape waste with simple wooden lids, packaged minimally in Italian FSC-certified paper featuring 5% recycled cotton, this vegan and cruelty-free brand is a clean and considered destination for your chosen scent.
PERFUME
Forging the future in many ways, One Seed’s perfumes are all gender neutral, empowering you to discern your chosen scent regardless of labels. Changing in character and depth once in contact with the skin, One Seed’s fragrances allow a completely unique experience of scent that transforms to become bespoke to the wearer. Crafted with impressively simple and 100% transparent ingredient lists, you can find One Seed perfumes here.
BODY & Hair CARE
Scent doesn’t stop at perfume. Winning the Beauty Shortlist Award two years in a row, One Seed’s Multipurpose Elixir serves to deeply nourish your body in its entirety, able to be applied to the face, body, hair, and also as a luxurious bath oil. Boasting impressive restoring and rejuvenating benefits, this serum contains essential fatty acids, minerals, antioxidants, and multivitamins, assisting to boost radiance and velvety soft skin and hair. Crysalis offers One Seed Multipurpose Elixir in Rose Petal and Yuzu & Vanilla.
HOME FRAGRANCE
Completing the trio of aromas, One Seed has launched Laundrette, a range of home fragrance products helping your wardrobe and home smell fresh, inviting, and quite frankly incredible whilst being gentle on you, your family, and the environment. Offering three considered products, One Seed has covered the home essentials with the Sleepy Sheets Pillow Mist, Waterflower Laundry Drops, and the Detox for Socks and Smalls. Following in the footsteps of the rest of One Seed’s remarkable range, these delicate scents not only assist in delivering soft and refreshing aromas but also serve to sanitise and help kill germs.
Images: https://www.instagram.com/oneseedperfumes
Words by Lauren Beattie